Honestly
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Honestly for marketing teams

Build the product story from what people actually said.

Honestly turns scattered public product conversations into structured, source-linked opinions—so your team can see what resonates, what creates doubt, how the story changes by product or market, and which language belongs in a launch or campaign brief.

See Honestly on your products See what marketing can do

Source-linked means the captured record, creator, excerpt, and record date stay attached. Public URLs and video timestamps are shown when available.

Independent public-source exampleAnua research snapshot

Normalized opinions
33,809
Products compared
5
Public platforms
10
Read the study

An opinion is an attributed, sentiment-scored product statement; one source record may contribute more than one opinion. Snapshot through July 7, 2026.

The missing layer

A mention count cannot write the brief.

Marketing needs the meaning inside the conversation: the exact product, the attribute being discussed, whether the opinion is positive or negative, the language a person used, and the source behind it.

From opinion to decision

Four questions every product story should answer.

Honestly gives each answer an evidence trail. Your team keeps the judgment.

  1. 01

    Find the language people use

    How do people describe the product’s value in their own words?

    Read recurring phrases by product and attribute, then open the post, excerpt, or timestamp that gives each phrase its context.

    Brief inputLanguage with provenanceProduct · attribute · source
  2. 02

    Compare the portfolio

    Where does the promise hold—and where does it change?

    Compare an attribute signal and its evidence count across products or markets before it becomes a launch message, campaign angle, or product-page claim.

    Decision checkSignal + sample sizeCompared by product and market
  3. 03

    Answer the objection

    What doubt has to be resolved before the promise can land?

    Separate recurring concerns from isolated comments, then bring the strongest objections into product pages, scripts, and sales enablement.

    Response planObjection with contextPattern · severity · source
  4. 04

    Brief the work

    What should the next piece of content prove?

    Turn strengths, questions, and source excerpts into a shared brief for product marketing, creative, creator, and web teams.

    Team outputA brief people can auditFinding · action · evidence

How it works

Start with the product.
Keep the source.

The unit of work is not a dashboard mention. It is a product opinion with enough context for a person to check.

See the Honestly approach
  1. 01

    Collect the conversation

    Bring public posts, video transcripts, comments, communities, and reviews into one product-level view.

  2. 02

    Structure each opinion

    Organize what was said by product, attribute, sentiment, source, and the context available in the record.

  3. 03

    Compare the evidence

    See recurring strengths and objections without hiding the evidence count or flattening products into one brand score.

  4. 04

    Open the source

    Return to the creator, original post, excerpt, and timestamp when available before your team acts.

Independent public-source example

Five products should not inherit one message.

Honestly's independent Anua analysis organizes product opinions across five products and ten public platforms. It shows how product-level evidence can point marketing toward a strength to lead with, an objection to answer, or a promise that needs more context.

Research disclosure. Anua is not an Honestly client and did not commission, review, or endorse this work. Recommendations are Honestly's interpretation of the captured public-source dataset.

Explore the Anua analysis
Research baseIndependent analysis
33,809

normalized product opinions

Catalog scope5 products
Source breadth10 platforms
Lead with a proven strength Answer a recurring objection Keep the evidence attached

Evidence, clearly labeled

Know what is measured—and what is interpreted.

Public-source evidence
Captured product opinions, source records, attributes, and evidence counts from the reviewed dataset.
Honestly interpretation
Suggested messaging, objection, and content decisions based on those measured findings.
Customer perspective
First-person feedback from a team using Honestly, labeled separately from independent research and never presented as a measured outcome unless stated.
Your team's decision
The final claim, creative, or brief, informed by your brand standards, product knowledge, and legal review.

Honestly for marketing teams

Build the next product story from what people actually said.

Bring a product, category, or market. Honestly will show you the opinion layer underneath it.

Request a demo