Honestly for marketing

Know what to say, and who should say it.

Honestly reads the posts, reviews and videos about your products, then ranks the benefits worth leading with and the objections worth answering.

Marketing in Honestly

Open the board that matches the brief.

A claim like “people love it” cannot go in an ad. A share with the opinion count behind it can. Every row below prints its count, and every count opens the evidence underneath.

Ads

Lead with the claim the evidence supports.

The first row is the safest thing you can put in a headline.

Claim and hook board ranking product attributes by the share of positive opinion the evidence supports at 95% confidence
Ads workspace · claim and hook board. Bucket attributes such as “Overall experience” are excluded from every board, and the live footer says so.
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Partnerships

See who already covers the product.

The list opens with people who already know the product, not with the biggest audiences.

Creator shortlist ranking creators by a printed fit formula, with organic coverage, audience response, product knowledge and category fit
Partnerships workspace · creator shortlist. Honestly ranks and shortlists. It never contacts anyone.

Affiliate intelligence. Detected programs, codes and public link destinations sit beside each creator’s opinions. Read the creator-routing study.

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Promotions

Answer the objection before it costs the sale.

The row where the bars flip is the objection your offer has to answer.

Strengths and objections board with Use it, Mixed and Answer it verdicts and a crossover row marking where people begin to object
Promotions workspace · strengths and objections. Sponsored posts stay in the count by default; hiding them is the reader’s choice, and the board labels it.

On-page research. Shoppers can open the same source-linked videos, reviews and community opinions on the product page. See the on-page demo.

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Your category, your boards

See these boards read your own products.

We’ll go through the rows with a brief in mind, and open the original posts behind any number you doubt.

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Our Round Lab creator study reviewed 48 source records across 43 creators and found a public affiliate route on 18 of them. Read the study.