Honestly is building the largest verified database of human opinions.
Honestly surfaces real conversations about products from across the internet, verifies they’re authentic, and turns them into insights you can act on in minutes.
YouTube
TikTok
Instagram
Reddit
X
Threads
Platform
Product & marketing teams
Find product issues early.
Find recurring praise and problems at the product and attribute level, with the original opinion attached.
- Group every opinion by product and attribute
- Separate meaningful patterns from isolated comments
- Verify the source behind every opinion
Battery confidence changes by use case
Sources cluster around flight conditions, travel, and charging—not a single rating.
Research & development
Compare what people value.
See how the same attributes are discussed across products without losing the language customers use.
- Compare products on the attributes customers mention
- Compare positive share and sample size together
- Carry sample size into every decision
3 Anua products · positive share · sample size shown
Positive share among opinions classified to each attribute.
Partnerships teams
See where product demand goes.
Find creators already talking about your products and follow each affiliate link to its final destination.
- Resolve shortened and multi-hop links
- Separate owned, marketplace, and competitor routes
- Find creators who mention you but send shoppers elsewhere
Real public posts from the Round Lab study. Destinations do not measure clicks or sales.
Creator partnerships
Find creators who already understand the product.
Prioritize people by the products they discuss, the opinions they shape, and the commercial route detected in captured content.
- Review product fit before follower count
- Review disclosed sponsorship and likely AI-origin signals separately
- Open the content behind every shortlist
Shortlist by product fit · open the source behind each row
BT Benn TkalcevicYouTube Field reviewImage quality · flight time Open source BK Billy KyleYouTube Focal-length analysisImage quality · value Open source JS Jake SloanYouTube Air 3s vs Mavic 3 ProValue · social output Open sourceCommerce teams
Let shoppers do their research on-page.
Give each product an on-page research hub built from the reviews, videos, and community discussions people already trust.
- Summarize the conversation by attribute
- Bring video and community proof into the PDP
- Help shoppers explore without opening ten tabs
DJI Mavic 3 Pro
$2,199.00
Summary
Start with a product, brand, or keyword.
Honestly reads the full story behind every post and video, organizes them by product and attribute, and connects each opinion to its creator and source.
TikTok
YTYouTube
IGInstagram
X
Reddit
Honestly Engine
Crawl. Verify. Structure.
Fix product issues early
How shoppers feel about every part of every product, from every video transcript and comment thread.
Catch trends before competitors
Compare trends across US, EU, and Korean markets, on every platform shoppers use.
Find your unclaimed affiliates
Recover lost revenue by onboarding creators already talking about your products to your affiliate program.
Spot missing opportunities
We spot creators most likely to post about your product category so you can reach out before others do.
“My team was losing hours every week filtering the noise from our dashboards. I stopped trusting our legacy tools. Honestly verifies every post as authentic, sponsored, or AI. It’s my go-to now.”
Only authentic opinions make the cut.
Honestly continuously aggregates what creators and customers say across every major platform, then maps each mention back to the exact product, brand, or SKU.
- 1
Collect
Gather posts, comments, reviews, and full video transcripts for each product.
- 2
Understand
Identify attributes and sentiment, record disclosed sponsorship, and flag likely AI-origin signals as a separate review field.
- 3
Connect
Keep the original post, creator, and affiliate destination attached through the final report.
The creator, post, and quoted opinion.
Honestly keeps the published review beside the product and attribute it informs, so a team can inspect the words in context.
- Product
- DJI Mavic 3 Pro
- Source
- Billy Kyle · YouTube
- Record
- Post + quoted opinion
Make every product decision more honest.
Our verification strips out ads, sponsored posts, and AI so every insight is built on opinions you can trust.