Product R&D
Separate what to fix from what to protect.
Three verdicts, one attribute at a time, and never an average across them.
Honestly for development
Fix the part people are actually complaining about.
A complaint about the bottle is not a complaint about the formula. Honestly keeps those opinions apart, so the work goes where the problem is.
Development in Honestly
Start from the attribute, not the average.
In our Anua analysis, one cleansing oil ran 89% positive on effectiveness across 1,900 opinions and 73% negative on irritation across 815. Averaged together, those two numbers give you nothing to do.
Brand R&D
Use the words the market already has.
Name a product in the words your market already uses, in the language it used them in.
Product discovery
See the products coming up next to yours.
The product that keeps turning up beside yours is the one to look at first.
Design
Find where the product gets awkward to use.
Design complaints hide inside product complaints until something separates them.
Bring a real problem
Put a product question in front of the boards.
Bring an attribute your team argues about. We’ll show what the opinions say about it, and open the posts underneath.
Request a demoOur five-product Anua analysis covers 33,809 opinions across 10 platforms and points to a different move for each product. Read the study.